Tudor Mateescu

We are writing to let you know about a change in our service offerings.  If you have logged into your account recently, you may have noticed that you can now choose to share your Google Analytics data.  By providing data sharing options, we hope to provide you with transparency, control, and new services based on your preferences.

To learn more about data sharing settings, visit our FAQs: http://www.google.com/support/googleanalytics/bin/answer.py?answer=87515

We’re also happy to announce industry benchmarking as the first new feature available to those who opt to share their data.  Benchmarking lets you compare your metrics against industry verticals.

To enable this optional new feature, an administrator on your account will need to make the following selections on the Google Analytics data sharing settings page:

1. Log into your account.  You’ll see the yellow data sharing settings box on the Analytics Settings page.

2. Click the “More data sharing options” link within the yellow box.

3. Select the second checkbox to specify that you want to share your data “Anonymously with Google products and the benchmarking service”.  You can also choose to share your data “With Google products only” to take advantage of advanced Google advertising products and services as they become available.