Tudor Mateescu

Ce ciudat suna… 15 tineri ca eu batran oi fi.

Am primit un e-mail de la Raluca Bob account director, la Tempo Advertising. M-a rugat sa scriu despre aceasta initiativa si cei 15 copii (suna iar ciudat).

Le-am studiat blogul si pot spune ca-mi plac anumite articole dar nu toate. Subliniez urmatoarele paragrafe.

The Internet has become essential, Google and Yahoo are mentioned in all the seminars. The fixation for this kind of aplications is justified, they have succesfuly attracted a very large number of consumers in a very short time. Advertising has stepped into a new era, the one dictated by the consumers, who now are active and involved. The internet is the territory where brands fight. Nike launched a new campaign, Nike+ in witch the consumers are invited to compare their sportive abilities: the shoes have an implanted chip witch calculates the distance, speed, and the route on witch the runner goes, therefore, at the end of the day, with the help of an IPod and internet you can compare youre results with the other Nike+ owners.

Si acesta despre search marketing (SEM & SEO adica).

For example, let’s see the path followed by a „digital scout” consumer when he’s buying a new camera. So, as the slide show, first of all it’s about price – a cheap one or an expensive and high performance one. After the price is established, the customer has to select from another group of different brands all at a similar price. And here the competition is getting really tight because the more information you have about a product, the more easy you are convinced to buy it. And that’s where the search marketing plays one of it’s important roles : by directing the brand communication in the direction of your needs, of your interests. It’s something magic like knowing the future but is very real because as a customer you will find an offer that you somehow wanted and search it over the internet. Someone saw your search, and just like a goldfish tried to bring your wish to life by creating or adjusting a product/service. Isn’t it great ? So, dear companies, what are you waiting for ? Start the search marketing before someone else does. scris de Stefan

Putem observa ca firmele de advertising sunt din ce in ce mai interesate de marketingul si publicitatea online. A se observa si miscarea lui Leo Burnett cu divizia interactiva iLeo. Culmea este ca in acest moment ocupa pozitia numarul 5 si da, eu ocup inca primul loc.

Le-as oferi o provocare celor 15 apostoli (pe care sper s-o accepte). Ce ar trebui sa fac eu, ca sa-l determin pe intreprinzatorul roman sa cumpere servicii de consultanta seo/sem? Cum sa-l fac sa fie constient ca are nevoie de astfel de servicii? In ce fel de mediu ar trebui sa-mi comunic mesajul si cum anume? Ce zici Raluca, le comunici provocarea?

In concluzie de urmarit acest blog atat de cei interesati de advertising, publishing cat si de cei care vor consultanta seo.